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Free case study solution & analysis danone swot analysis main brands include danone, actimel, activia. Dannon case study summary dannon sought to re-engage a list of inactive email members from within the activia email club database they decided on a. To raise awareness of its yogurt brand activia in italy, danone used ads in instagram stories—reaching 3 million people and prev case study prev next case.
In september 2010 our activia facebook community was already full of passionate users, so we decided to surprise our fans and show them some activia love we. In the spring of 2010, we were asked to engage people with relaunched activia drink in slovenia something that could get young women engaged and passionate.
Dannon case study danone, dannon’s when this case was written, danone’s global business focus was on fresh dairy (activia yogurt), bottled water.
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